School of Professional Studies

Bachelor of Arts in Marketing

Marketing is one of the most rapidly growing areas of business, social service, and government practice. Marketing is the dynamic and creative process of developing, promoting, sustaining, and distributing products, services and ideas to consumers.

Marketing related activities include the planning and development of new products and services, organizing and managing distribution and sales channels for goods and services, the development of advertising programs, and the identification of target markets. The field of Marketing also includes the coordination of promotional, sales, and production efforts to assure profitable and cost-effective operations and long-term customer satisfaction.

As a field of specialization, marketing prepares students for careers in such areas as corporate product management, retail, wholesale, and industrial sales, advertising, market research, and international marketing. Features of the program include:

• Connecting the classroom to the world through experiential learning
• Practicing classroom skills through the George Williams Conference and Facilities Center
• Observing the natural environment of organizations through field study and internships
• Selecting an internship from pre-selected sites such as local resorts, golf courses, businesses, Chambers of Commerce, and recreation departments
• Learning in student-centered classroom environments with small classes and personalized learning
• Completing courses in eight week modules that meet only once per week

New classes begin every eight weeks and meet at convenient times for working professionals. Because we understand that many students are attempting to combine family, work, and study, we offer day and evening classes that generally meet once a week. To assist with tuition expenses, financial aid is available.

Degree Requirements:

The Bachelor’s Degree in Marketing includes general education courses, prerequisite courses, and major courses. All courses are offered at George Williams College.

Marketing Major Courses:

Required Courses: 38 Semester Hours

• ACC2010 Foundations of Financial Accounting (3)
• ACC2020 Foundations of Managerial Accounting (3)
• BUS1010 Business Environment and Ethical Dimensions (2)
• BUS2010 Legal Environment of Business (2)
• BUS3200 Foundations of Management (3)
• BUS3220 Management Information Systems (3)
• BUS3300 Foundations of Marketing (3)
• BUS3400 Foundations of Finance (3)
• BUS3500 International Business (3)
• BUS4990 Senior Seminar in Business Strategy (3)
• ECN2010 Foundations of Microeconomics (3)
• ECN2020 Foundations of Macroeconomics (3)
• MTH1800 Quantitative Business Methods (4)
  

Selected Courses: Choose 12 semester hours

• BUS3310 Integrated Marketing Communications (3)
• BUS3320 The Professional Sales Process (3)
• BUS3350 Consumer Behavior (3)
• BUS4350 Marketing Research (3)
• BUS3940 Business Internship (2)
• BUS4940 Business Internship (4)

Total Credits in Major: 50

Total Credits Required for Bachelor of Arts Degree: 120 semester hours

NOTE: A minimum of 52 semester hours must be completed at the senior college level.

Additional Information:

• Community College Transfer Guides
• Marketing Application Requirements
• Online Undergraduate Application (Secure page)
• Transcript Request Form
• Marketing Course Descriptions
• Online Undergraduate Catalog
• Free Application for Federal Student Aid (FAFSA) - clicking on this link will take you off the AU website
• GWC Faculty/Staff Directory