|Undergraduate Catalog 2004-2006: Programs|
Bachelor of Arts - Bachelor of Science
Managers in a dynamic and competitive global economy must simultaneously understand the total enterprise and comprehend the forces shaping the organization's direction, policies and goals. One key task of managers is to exercise personal leadership in acquiring, developing, allocating, and managing the firm's resources to achieve sustainable competitive advantage. A second key task of managers is to develop and exploit the firm's capacity for innovation. This requires that the manager be able to assess the firm's innovative capabilities and identify how they may be leveraged or improved. Today, technology drives innovation and it is critical that managers sustain innovation by punctuating value-added innovations with value-creating innovations. The third task of managers is to apply entrepreneurial tools to recognize and create opportunity, test a business concept in the market, and gather the resources to execute the business concept. These entrepreneurial tools are applied in the context of a new venture, whether that venture is a start-up, a venture inside a large corporation, or a spin-off venture from a large corporation.
To meet these managerial tasks Aurora University provides the Management and Innovation major in-depth familiarity with approaches to lead the innovation process within existing organization, and entrepreneurial methods to initiate new business ventures. Because of the range of management activities, it is imperative that Management and Innovation majors obtain a solid background in the core business disciplines of accounting, economics, marketing, finance, and strategic management. Depth in Management and Innovation is achieved through required courses in management information systems, international business, dynamics of leading organizations, human resource strategy, entrepreneurship and venture initiation, and intrapreneurship and innovation.
Students in the Management and Innovation major are prepared for management positions in both industry and not-for-profit settings. In larger organizations, graduates typically expect to obtain entry-level management positions. The Management and Innovation curriculum provides the background necessary to later advance to middle and upper-level management positions. In smaller firms, graduates may expect to enter middle or upper-level management positions. Students who are uncertain as to their career goals will find that the Management and Innovation major provides excellent preparation in business for a wide range of job opportunities.
Additionally, students are well prepared for graduate level business courses or public administration programs, law school, and other graduate school programs.
Required Business Core Courses
for the BA: 32 semester hours
ACC2010 Foundations of Financial Accounting (3)
ACC2020 Foundations of Management Accounting (3)
BUS1010 Business Environment and Ethical Dimensions (2)
BUS2010 Legal Environment of Business (2)
ECN2010 Foundations of Microeconomics (3)
ECN2020 Foundations of Macroeconomics (3)
BUS3200 Foundations of Management (3)
BUS3300 Foundations of Marketing (3)
BUS3400 Foundations of Finance (3)
BUS4990 Senior Seminar in Business Strategy (3)
MTH1800 Quantitative Business Methods (4)
Required Courses: 6 semester hours
BUS3220 Management Information Systems (3)
BUS3500 International Business (3)
Selected Courses: Choose 12 semester hours from the School of Business offerings in management.
BUS3250 Human Resource Management (3)
BUS3280 Organizational Behavior (3)
BUS4440 Entrepreneurship and Venture Initiation (3)
BUS4600 Intrapreneurship and Innovation (3)
BUS3810,4810 Selected Topics (2-4 with approval of program chair)
BUS3940,4940 Business Internships (2-4)
Students planning to attend graduate school should consider a BS. For the BS, the following 10 semester hours are required in addition to the requirements for the BA in for majors in Business Administration, Management, and Marketing..
BUS4230 Operations Management (3)
ECN3300 Business Statistics (3)
MTH2120 Calculus for Management & Sciences (3)
MTH2210 Calculus I (4)
NOTE: Supporting coursework in computer science, sociology, psychology, writing, and philosophy is strongly recommended by the faculty.
31 December 2003
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