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Undergraduate Catalog 2004-2006: Courses

Business

BUS1010 Business Environment and Ethical Dimensions (2 semester hours)
This course is designed to familiarize students with a range of information that speaks to the many institutional and human arrangements, and ethical dimensions associated with the profession and practices of business. Course content will include, but not to be limited to the different forms of business organization; the underlying economic laws that govern business and consumer behavior; the legal and regulatory environment; the many responsibilities that managers must discharge in order to assure business success; and, an examination of both basic accounting principles and financial markets, among other subjects. In addition, this course examines the ethics of management and provides the students with a template with which to analyze and address the complex nature of moral problems in business management. By doing so, this focus can serve to inform and to sensitize the students to the ethical challenges that will test them not only when doing business, but in living their personal lives as well. (Fall and Spring)
Meets General Education: "Aesthetic and Philosophical Expression A".
No Prerequisites


BUS2010 Legal Environment of Business (2 semester hours)
This course introduces students to the nature of the legal system in which so society functions, including criminal law, litigation, basic business agreements, business entities and government regulation.
(Fall and Spring)
No Prerequisites


BUS3010 Dynamics of Leading Organizations (3 semester hours)
An analysis of the development of various leadership theories and the practice of leadership. Topics include leadership, motivation, groups, and influence. The concept of transformational leadership, contrasted with transactional leadership, is stressed. Students analyze case examples from organizations, practice leadership roles in class, and apply their knowledge in a course project. (Spring)
Prerequisites: BUS3200 and restricted to Organization Management majors.


BUS3200 Foundations of Management (3 semester hours)
The purpose of this course is to introduce students to the fundamental concepts and techniques involved in managing today's dynamic organization. A solid grounding in management is essential to successfully guiding organizations. Students will become familiar with such basic managerial practices as planning, organizing, leading and controlling in a variety of organizational settings. (Fall and Spring)
No Prerequisites


BUS3220 Management Information Systems (3 semester hours)
This course explores the variety and richness of support systems for management - the wide range of users, problems, and technologies employed and illustrates how the concepts and principles have been applied in specific systems. Designed to be an introduction to this continually developing field, the course includes the full range of systems and users, but extra emphasis on managers and their use of systems such as EIS, rather than an emphasis on management analysts who develop expert systems. A module of this course will also train students on how to create their own website. (Fall and Spring)
Prerequisites: Satisfy Technology Proficiency Requirement.

BUS3240 Diversity in the Workplace (3 semester hours)
This course will investigate the similarities, differences and stereotypes of individuals in the workplace. Although similar in many ways, individuals do differ in many other ways including leadership styles, communication styles, status concerns and relationship behavior. This course will provide students with a thorough understanding of these similarities and differences and thereby enhance their effectiveness working with other individuals.
Prerequisites: Restricted to Organization Management majors.

BUS3250 Human Resource Management (3 semester hours)
This course is a detailed study of the theories, principles, and practices of employing, organizing, and leading people. Emphasis is placed on recent research in communication, leadership and supervision, motivation, organizational behavior, appraisal, development, compensation, and other traditional functions of staff personnel and development departments.
Prerequisites: BUS3200

BUS3260 Organizational Development (3 semester hours)
This course will provide students with a comprehensive look at systems in organizations that facilitate organization goal achievement as well as individual and group development. Models for collaborative goal achievement, high performance teams, reproduction of learning, personal, interpersonal and group interventions, and the analysis of systems and processes will be presented.
Prerequisites: Restricted to Organization Management majors.

BUS3280 Organizational Behavior (3 semester hours)
A study of the social and psychological factors that influence the management of groups and individuals in work settings. Topics include communication, leadership, decision-making, power, politics, and job design.
No prerequisites


BUS3300 Foundations of Marketing (3 semester hours)
In this course, students will be introduced to all aspects of marketing foundations and principles with a focus on an application of meeting target customers needs and wants, a marketing strategic approach based on product, pricing, promotional, and place objectives, brand building, value delivery methodology, evaluating market opportunities based on changes in environmental business forces, and analyzing marketing problems and provide solutions based on critical examination of marketing information. (Fall and Spring)
No Prerequisites


BUS3310 Integrated Marketing Communications (3 semester hours)
The purpose of this course is to provide a thorough understanding of promotional objectives, integrated marketing communications (knowing how different media work synergistically), and the development of promotional campaigns (using specific promotional activities) that convert qualified leads into prospects, prospects into new customers, and new customers into long term relationship partners. Students learn the logic of how prospects become interested in what organizations offer. Students develop a promotional campaign designed to elicit a direct inquiry or response from a qualified lead (a member of a narrow target market) to a prospect. Additionally, students determine how to form communication with customers that create a relationship with existing customers in order to develop on-going repeat purchases. As a result of completing this course, the student will be able to conduct a promotional plan and direct marketing/advertising campaign. Students develop a multi-step promotional plan and create the promotional pieces for a campaign designed to generate an initial inquiry and initial trial purchase. (Spring)
Prerequisites: BUS3300


BUS3320 The Professional Sales Process (3 semester hours)
As a result of taking this course on professional selling and sales management, students will be able to work through the entire sales process. This includes prospecting, sales pre-planning, writing sales proposals, preventing and handling objections, sales closing, and post sales servicing. The student will be able to use these selling tools to enhance their sales performance. In addition, students will be able to make better sales management decisions including hiring and motivation activities. The specific outcomes students will obtain from taking the course include: mapping out the entire client/customer buying process, conducting written sales plans and a professional interactive oral sales presentation, developing a sales strategy with action points for every step in the professional sales process, knowing how to use multiple prospecting methods, responding effectively to objections, and asking for commitments that move the sales process forward and complete in a buying decision. Students will also examine sales force management issues. They will investigate the specific responsibilities of sales managers including: sales force recruitment and selection, training and motivation of the sales team, and compensation strategies. (Fall)
Prerequisites: BUS3300


BUS3350 Consumer Behavior (3 semester hours)
An investigation of behavior and communication research, appraising models, methodology, and concepts applicable to marketing. Designing marketing communication systems whose structure and output reflect a behavioral buying orientation toward the market place. Uses contemporary examples to illustrate consumer behavior models.
Prerequisites: BUS3300


BUS3400 Foundations of Finance (3 semester hours)
This course introduces students to financial markets; time value of money; risk and return; market valuation of securities; capital budgeting, capital structure, and the fundamentals of international finance. (Fall and Spring)
Prerequisites: ACC2010, ACC2020, ECN2010, ECN2020, MTH1800


BUS3500 International Business (3 semester hours )
This course examines the "rules of the game" in international business and their impact on the strategies and operations of multinational firms. Divergent political, economic, social institutions across countries, and key international institutions of trade and investment, (e.g., WTO and NAFTA), will be studied. The objective of this scrutiny is to understand how the global and national business environments affect critical business decisions such as global functional strategies, global opportunity analysis, market(s) selection, market entry and timing, choice of production site for global sourcing, and organizational implications. Students learn to develop global marketing and management strategies, paying attention to their implementation through organizational innovations such as fostering a global mindset within the organization and using global strategic alliances.
(Fall and Spring)
Prerequisites: BUS3200, BUS3300, ECN2020


BUS3940/BUS4940 Business Internships 2 (4 semester hours )
Students will have the opportunity to embark on new business related experiential learning opportunities through the use of general elective business internships. Students will work with a faculty coordinator to identify an organization where they can gain pragmatic business skills. Specific new learning objectives will be set and agreed upon by the student, site coordinator, and faculty member.
Prerequisites: Determined by faculty sponsor.


BUS4010 Advanced Business Law (3 semester hours)
A basic understanding of the law regarding contracts, partnerships, corporations, agency, and property. In addition, students will demonstrate an understanding of the legal environment in which businesses operate; the judicial and law enforcement systems; laws regarding patents, copyrights, and trademarks; anti-trust issues, monopolies, and price-fixing; and factors in the remote business environment such as social, technological, political, economic, and ecological, which impact the operation of business. (Spring)
Prerequisites: BUS2010


BUS4230 Operations Management (3 semester hours)
Recent developments in both manufacturing and service industries have emphasized the importance of operations excellence in achieving and maintaining competitive advantage. This course strikes a balance between the qualitative (behavioral) aspects of operations management and the increasingly important quantitative or technological aspects. The course considers important advances in designing operating systems, managing the supply chain, and ensuring quality. (Fall)
Prerequisites: MTH1800, BUS3200


BUS4350 Marketing Research (3 semester hours)
Methods of design and analysis of marketing research studies, including surveys and laboratory and marketplace experiments, information evaluation, sampling techniques, instrument construction and statistical analysis; problems of validity and reliability. Students design and execute a complete marketing research data collection project.
Prerequisites: BUS3300


BUS4440 Entrepreneurship and Venture Initiation (3 semester hours )
Designed to instruct students on how to formulate, plan, and implement a new venture. The course is divided into three sections: First, the course studies the critical role and attributes of entrepreneurs. Second, the entrepreneurial process of creating new ventures is addressed. Topics include evaluating opportunities, writing business plans, and alternative sources of financing. Third, attention is paid to managing the new venture during growth, early operations, and expansion. Specific topics include mergers and acquisitions, alliances, negotiation, and time management. (Fall)
Prerequisites: MTH1800, BUS3200


BUS4600 Intrapreneurship and Innovation (3 semester hours)
Intended for students who want to manage growing companies in an increasingly professional manner while stimulating creativity and technological innovation within the organization. This course consists of two parts: First, the course examines the innovative process within organizations and the range of internal and external forces which impact innovation and growth. Second, the course deals with the strategic issues intrapreneurs must address to exploit opportunities when industries are either created or transformed by emerging new technologies. The principle objective of this course is to develop student's creative skills for evaluating and managing innovation in an existing business environment. (Spring)
Prerequisites: MTH1800, BUS3200


BUS4750 Senior Seminar in Business Policy and Strategy Practicum (6))
Useful models for deciding what a company's policy and strategy should be and the methods, as well as the systematic analysis, used in developing policies and multi-level corporate strategies. Strategic issues of national, multi-national, and transnational businesses are discussed; supplemented by case studies. Using this knowledge, students will develop a strategic plan for the Lake Geneva Campus or the community constituency they attended during the internship experience. Multimedia Portfolio - At the conclusion of the senior year, the student completes a multimedia portfolio that demonstrates the student's integration of theory and application by combining coursework and experiential content. The portfolio must include faculty-approved projects, papers, and presentations taken from all completed courses. The portfolio must also include resume, cover letter, references, career goals, and self-assessment of leadership style.
Prerequisite: Completion of all coursework in the Organizational Leadership major.


BUS4760 Leadership Practicum (3))
In this course, students gain practical experience in a structured professional management environment. The practicum enables students to arrange an internship experience in their field that is monitored by a faculty member and an on-site supervisor. In the semester prior to their practicum, students must complete a practicum agreement that must be approved by the Curriculum Committee.
Prerequisite: Consent of program chair at Lake Geneva Campus.



BUS4990 Senior Seminar in Business Strategy (3 semester hours )
A capstone course for those majoring in business administration, accounting, marketing, or business management and innovation. In the course, students test and further develop both knowledge and skills by being cast in the role of top executives for a major company. In that role, students must analyze the industry in which they are operating and develop an implementable and winning strategy for the company they represent. It is a highly challenging semester-long project, and requires students to deal with a complicated real-world situation. Students work in cross-functional teams of three or four members each, draw on the range of knowledge they have accumulated, and use major analytical and quantitative tools they have developed. At the conclusion of the semester, students present detailed reports of their findings and recommendations. In addition to thorough written reports, students make formal presentations as if they were presenting to senior management. (Fall and Spring)
Prerequisites: BUS3200, BUS3300, BUS3400

Posted 31 December 2003
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