Major in Marketing

Bachelor of Arts - Bachelor of Science
Marketing is one of the most rapidly growing areas of business, social service, and government practice. Today, marketing is recognized as a fundamental activity of both profit and not-for-profit organizations. Typical marketing related activities include the planning and development of new products and services, organizing and managing distribution and sales channels for goods and services, the development of advertising programs, identification of potential target markets and the needs and wants of potential customers, and coordination of promotional, sales, and production efforts to assure profitable and cost-effective operations and long-term customer and client satisfaction.

As a field of specialization, marketing prepares students for careers in such areas as corporate product management, retail, wholesale, and industrial sales, advertising, market research, and international marketing. Marketing activities involve marketing managers in many aspects of the organization's activities; from product and service planning to production, and from advertising and sales to finance and accounting. Because of the range of marketing activities, it is very important that marketing students obtain a solid background in the core business disciplines of accounting, economics, personnel management, finance, and information systems, in addition to a solid background in marketing itself.

The marketing major at Aurora University provides students with a firm foundation in the core business disciplines through key required courses in accounting, economics, finance, management and administration, information systems, and business policy. Depth in marketing is achieved through required courses in marketing management and market research and elective courses related to sales management, distribution channels, consumer behavior, retailing, international marketing, and advertising. In addition, students oriented toward careers in creative advertising are encouraged to explore opportunities for a minor in the fields of communication and art.

Required Business Core Courses for the BA: 39 semester hours
ACC201 Financial Accounting
ACC202 Management Accounting
BUS201 Business Law I
BUS220 Professional Communication
BUS320 Principles of Management
BUS322 Management Information Systems
BUS323 Principles of Operations Management
BUS330 Principles of Marketing
BUS340 Principles of Finance
BUS499 Senior Seminar in Business Policy
ECN201 Principles of Microeconomics
ECN202 Principles of Macroeconomics
ECN232 General Statistics

Students planning to attend graduate school should consider a BS. For the BS, the following 9 semester hours are required in addition to the semester hours required for the BA for majors in Business Administration, Finance, Management, and Marketing.
BUS351 Operations Research
ECN330 Business Statistics and Forecasting
MTH212 Calculus for Decision Making
or
MTH221 Calculus I

Selected Courses: Choose 12-21 semester hours from BUS, ECN, and ACC. At least 9 semester hours must come from the following major courses:
BUS331 Promotion
BUS332 Sales and Sales Management
BUS335 Consumer Behavior
BUS336 Retail Management
BUS360 Total Quality Management and Team Building
BUS431 International Business
BUS435 Marketing Research
BUS438 Distribution Channel Management
BUS440 Small Business: Entrepreneurship
BUS181, 281, 381, 481 Selected Topic (in Business, with approval of the Dean)

NOTE: Up to 3 semester hours from sociology, psychology, and social work may, on recommendation of the student's business faculty advisor, be accepted toward the total of 12 semester hours.