B.A. or B.S. in Marketing
 Marketing is one of the most rapidly growing areas of business, socialservice, and government practice. Today, marketing is recognized as a fundamental activity of both profit and not-for-profit organizations. Typical marketing-related activities include the planning and development of new products and services; organizing and managing distribution and sales channels for goods and services; the development of advertising programs, identification of potential target markets and the needs and wants of potential customers; and coordination of promotional, sales, and production efforts to assure profitable and cost-effective operations and long-term customer and client satisfaction.
As a field of specialization, marketing prepares students for careers in such areas as corporate product management, retail, wholesale, and industrial sales, advertising, market research, and international marketing.
The marketing major at Aurora University provides students with a firm foundation in the core business disciplines through key required courses in accounting, economics, finance, management, and business policy. Depth in marketing is achieved through required courses in marketing management and market research and elective courses related to sales management, promotion, consumer behavior, and advertising. In addition, students oriented toward careers in creative advertising are encouraged to explore opportunities for a minor in the fields of communication and art.
MAJOR IN MANAGEMENT AND INNOVATION
Required Business Core Courses for the BA: 33 semester hours
ACC2010 Principles of Financial Accounting (3) §
ACC2020 Principles of Management Accounting (3) §
BUS2010 Legal Environment of Business (3)
ECN2010 Principles of Microeconomics (3) §
ECN2020 Principles of Macroeconomics (3) §
BUS2300 Principles of Marketing (3) § #
BUS3200 Principles of Management (3) §
BUS3400 Principles of Finance (3) §
BUS4990 Senior Seminar in Business Strategy (3)
MTH1120 Finite Mathematics (3)
MTH2320 General Statistics (3)
Required Courses: 6 semester hours
BUS3220 Management Information Systems (3)
BUS3500 International Business (3)
Selected Courses: Choose 12 semester hours from the School of Business offerings in marketing.
Marketing
BUS3310 Integrated Marketing Communications (3)
BUS3320 The Professional Sales Process (3)
BUS3350 Consumer Behavior (3)
BUS4350 Marketing Research (3)
BUS3810,4810 Selected Topics (2-4 with approval of program chair)
BUS3940,4940 Business Internships (2-4)
Students planning to attend graduate school should consider a BS. For the BS, the following 10 semester hours are required in addition to the requirements for the BA for majors in Business Administration, Management, and Marketing.
BUS4230 Operations Management (3)
ECN3300 Business Statistics (3)
MTH2120 Calculus for Management & Sciences (3)
or MTH2210 Calculus I (4)
NOTE: Supporting coursework in computer science, sociology, psychology, writing, and philosophy is strongly recommended by the faculty.
§ The name of this course has been changed since the printing of the 06-08 Undergraduate Catalog.
# The number of this course has been changed since the printing of the 06-08 Undergraduate Catalog.
MINOR IN MARKETING - 18 semester hours
Required Courses: 9 semester hours
ACC2010 Foundations of Financial Accounting (3)
BUS3200 Foundations of Management (3)
BUS3300 Foundations of Marketing (3)
Selected Courses: Students must select 9 hours from the courses below:
BUS3310 Integrated Marketing Communications (3)
BUS3320 The Professional Sales Process (3)
BUS3350 Consumer Behavior (3)
BUS4350 Marketing Research (3)
A maximum of 9 semester hours applied to the student’s major may also be applied toward a minor in Management and Innovation.
MARKETING COURSE DESCRIPTIONS
Please refer to Business Administration Course Descriptions
For more information please contact:
Shawn
Green
The Dunham School of Business
Aurora University
347 S. Gladstone Ave.
Aurora, Illinois 60506
630-844-5527
sgreen@aurora.edu
Please note: The information listed on this page is current according to the 2006-2008 Undergraduate Catalog, unless otherwise noted.
‡ This information has been added since the printing of the 06-08 Undergraduate Catalog.
§ The name of this course has been changed since the printing of the 06-08 Undergraduate Catalog.
# The number of this course has been changed since the printing of the 06-08 Undergraduate Catalog.
±This information is additional information specific to the Web site, not provided in the Undergraduate Catalog.
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