MKT2300 Principles of Marketing 4 semester hours
In this course,
students will be introduced to all aspects of marketing with a focus on meeting
target customers’ needs and wants. A strategic marketing approach based on
product, pricing, promotional, and place objectives, brand building, and value
delivery methodology is examined. Students also evaluate market opportunities
based on changes in environmental business forces, and provide solutions based
on a critical examination of marketing information.
COM1550 Professional Communication 4 semester hours
Students learn principles for effective written and oral communication in professional settings, with significant in-class presentation and out-of-class topical research. Students analyze the needs of divergent audiences and craft messages using technology tools and media appropriate for effective professional communication. The course focuses on the structure and effective delivery of ideas, use of language, supporting evidence, reasoning and emotional appeals, diction, pronunciation and nonverbal communication, and listening. Topics include making effective informative and persuasive presentations, communication ethics, organizational and workplace diversity, interviewing, and conflict management.
PED2340 Sports Statistics 1 semester hour
This course prepares students for recognizing, identifying, and accurately reporting sport statistics during a live game, for the major sports of baseball, basketball, football, soccer, softball and volleyball. Students will become familiar with paperwork associated with NCAA score reporting forms and newspaper box scores.
PED2942 Sport Management Field Experience 2 semester hours
This course is designed to give students an introduction to the field of sport management through practical experience. Students will invest 75 hours in an approved site, working in an assisting capacity with a variety of management experiences within a sport setting.
Prerequisites: PED3040; consent of instructor; and sophomore standing.
Students must pass a certified criminal background/sex offender check and TB test (cost incurred by student). Must apply one term in advance through the coaching and youth sport development program coordinator.
PED3040 Sport Management 4 semester hours
This course explores the role of sport management in athletics, club sports, intramural sports and leisure services. The course will investigate the role management in sport. It provides an understanding of the administrative aspect of a comprehensive sports program, including organizational philosophy, goal setting, financing, facilities, equipment, risk management, legal considerations, personnel management, marketing and sports information. Students will explore the choices administrators and managers deal with every day and how to use business and leadership skills to improve quality of life for all participants.
PED4370 Facilities and Special Events 4 semester hours
This course provides a systems approach to facility management. The focus will include elements of design and development as it relates to facilities and special events. Trends in facility operations, scheduling, purchasing, equipment, maintenance and evaluative techniques will be explored. Theory as it relates to event management, administration, coordination and marketing will be examined.