Four-Year Plan

BUSINESS ADMINISTRATION/MARKETING
Bachelor of Arts/Bachelor of Science
2014-2015 Catalog Year

Download the 2014-2015 Four Year Plan

This 4-Year Plan is only a suggested guide for planning course selections.

Official course selections should be made with the guidance of an academic advisor and will depend on an individual student's situation.
Specific information regarding majors, minors, course descriptions, policies and procedures can be found in the university catalog.

Fall Spring
YEAR I

MTH1010: Foundations of Algebra, MTH1100: College Algebra, or Elective

4 MTH1100: College Algebra or Elective 4
ENG1000: First-Year Composition or
IDS1610: Being Human
4 ENG1000: First-Year Composition or
IDS1610: Being Human
4
COM1550: Professional Communication 4
BUS1020: Foundations of Management 4
MKT2300: Principles of Marketing 4
ACC2020: Principles of Managerial Accounting 4
Total Semester Hours   

 16           

Total Semester Hours     16            
YEAR II
IDS2020: Trajectories of Human History or
IDS2030: Science and Society
4 IDS2020: Trajectories of Human History or
IDS2030: Science and Society
4
MTH2320: General Statistics 4
ECN2030: Principles of Economics 4
MKT3320: The Professional Sales Process 4 MKT3350: Consumer Behavior 4
MIT3520: Advanced Software Applications 4 Elective 4
Total Semester Hours     16      
Total Semester Hours    16      
YEAR III
IDS3040: Global Justice or Elective 4 IDS3040: Global Justice or Elective 4
MKT3370: Integrated Marketing Communication 4
FIN3400: Principles of Finance 4
Elective 4
MKT3610: Internet Marketing 4

Elective

4
Marketing Selected Course** 4
Total Semester Hours    16   
Total Semester Hours    16
YEAR IV
MKT3940: Marketing Internship 4

MKT4350: Marketing Research

4
Marketing Selected Course** 4
Bachelor of Science Course* or Elective 4
Bachelor of Science Course* or Elective 4 Elective 4
Total Semester Hours    12 Total Semester Hours    12  

Major Notes

  • **Marketing majors will choose two business selected courses from the following:
    COM2240: Public Relations
    COM2250: Advertising
    COM2850: Visual Communication
    MKT3360: Sales Management & Motivation
    MKT4320: Advanced Business Selling
    MKT4610: Social Media Marketing
  • *Students wishing to obtain a Bachelor of Science degree will complete the following additional courses:
    BUS3550: Operational Metrics
    MTH3590: Business Analytics

General Notes

  • Student must complete 30 semester hours at the 3000 level or above, of which 15 semester hours must be completed at Aurora University.
  • The last 24 semester hours of degree must be completed at AU, including at least 18 semester hours in the major.
If you have questions about this major, contact Brynn Landwehr in the Crouse Center for Student Success at (630) 844-6870.