Bachelor of Arts - Bachelor of Science
Marketing is one of the most rapidly growing areas of business, social service, and government practice. Today, marketing is recognized as a fundamental activity of both profit and not-for-profit organizations. Typical marketing-related activities include planning and development of new products and services; organizing and managing distribution and sales channels for goods and services; developing advertising programs, identifying potential target markets and the needs and wants of potential customers; and coordinating promotional, sales, and production efforts to ensure profitable and cost-effective operations and long-term customer satisfaction.
As a field of specialization, the Aurora University marketing major prepares students for careers in corporate product management, retail, wholesale, and industrial sales, advertising, and market research.
The marketing major at Aurora University builds on the firm foundation provided in the Business and Commerce major. Depth in marketing is achieved through required courses in integrated marketing communications, professional sales process, consumer behavior and marketing research, as well as the opportunity to minor in professional selling and sales management. Students considering a career in creative advertising are encouraged to complete a minor in the field of communication and art.
Practical application of marketing theory is highlighted in the required professional internship experience in the marketing field.
To complete the Major in Marketing, students will also complete concurrently all of the requirements for the Major in Business and Commerce.
Students completing all of the requirements for the marketing major will earn a double major in Business and Commerce and Marketing.
Required courses: 20 semester hours
Required Marketing Courses: 12 semester hours
| BUS3310 | Integrated Marketing Communication (3) |
| BUS3320 | The Professional Sales Process (3) |
| BUS3350 | Consumer Behavior (3) |
| BUS4350 | Marketing Research (3) |
| BUS3810,4810 | Selected Topics (2-4 with approval of program chair) |
Required Internship(s): BUS 4940 8 semester hours
The internship experience must be completed during the junior and senior years with at least four semester hours being completed during the senior year.
For the B.S., the following 9-10 semester hours are required in addition to the requirements for the B.A. for majors in Business and Commerce, Accounting, Business Administration, Finance, Marketing, Management Information Technology, and Organizational Management.
| BUS3510 | Operations Research (3) |
| ECN3300 | Business Statistics (3) |
| MTH2120 | Calculus for Management & Sciences (3) |
| OR | |
| MTH2210 | Calculus I (4) |
NOTE: Supporting coursework in computer science, sociology, psychology, writing, and philosophy is strongly recommended by the faculty.
Academic information on departmental websites reflects the university's most current curriculum. The print version of the catalog, which is also posted online, may differ from this information.
