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Marketing

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Marketing is one of the most rapidly growing areas of business, social service and government practice. Typical marketing-related activities include planning and developing new products and services, distribution and sales channels for goods and services, and advertising programs such as promotional, sales, and production efforts to assure profitable and cost-effective operations and long-term customer satisfaction.

The Aurora University marketing major prepares students for careers in corporate product management, retail, wholesale, and professional sales, advertising, and market research. Courses include integrated marketing communication, professional sales process, consumer behavior and marketing research, and the program offers the opportunity to minor in professional selling and sales management.

Students considering a career in creative advertising are encouraged to complete a minor in the field of communication and art. Practical application of marketing learning is acquired in required professional internship experience in the marketing field.