Associate Professor of Marketing
Dunham School of Business
Office Location: Dunham Hall, Room 232
Phone: 630-844-6554
Fax: 630-844-7830
Email: bvanders@aurora.edu
Before becoming a full-time member of the faculty, I spent several years as a vice president of enrollment management at two different colleges. I use this experience in my research focused on marketing of higher education. I also investigate innovations in marketing education. In the classroom I highlight active learning where students engage in the material by applying course concepts to practical marketing situations. I further refine my skills through my involvement with the Marketing Management Association.
Education
Ph.D. Higher Education Administration - University of Connecticut
M.B.A. Management - Northcentral University
M.A. Professional Counseling - Liberty University
Hon.B.Sc. Human Biology - University of Toronto
Areas of Specialization
Marketing Research
Consumer Behavior
Courses Taught
Principles of Marketing
Marketing Research
Consumer Behavior
Integrated Marketing Communications
Highlights of Publications, Honors and Professional Contributions
Marketing Management Association Hormel Foods Teaching Excellence Award, 2011
Cengage Learning Marketing Management Association Fall Educators’ Conference Best
Refereed Paper Award, 2011
Society for Marketing Advances Pride-Ferrell Cengage Innovations in Teaching Award Winner, 2010
Vander Schee, B. A. (2011). Marketing classroom spaces: Is it really better at the front?
Marketing Education Review 21(3), 191-200.
Vander Schee, B. A. (2011). Let them decide: Student performance and self-selection of
weights distribution. Journal of Education for Business, 86(6), 352-356.
Vander Schee, B. A. (2010). Students as consumers: Programming for brand loyalty. Services
Marketing Quarterly, 32(1), 32-43.
Vander Schee, B. A. (2010). The small college enrollment officer: Relationship marketing at
work. Journal of Marketing for Higher Education, 20(1), 135-144.
Highlights of Campus Involvement
Student Marketing Association Advisor, 2007 - present
American Marketing Association AU Collegiate Chapter Advisor, 2008 - present
